DP Retail aims Rs100-cr turnover from pre-mix category alone in next 3 yrs
With the growing affluence of the working population and the increasing millennial consumers are key factors driving the India ready-to-mix food market. Moreover, increase in the population of working women due to higher standards of education and rising urbanisation has led to changing lifestyles and less time to cook food at home
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Mumbai: DP Retail is looking at clocking a turnover of Rs100 crore from pre-mix category alone over next three years. Talking to Bizz Buzz, Dr Raja Roy Choudhury, CEO, Darwin Platform Group of Companies said: "DP Retail is eying on clocking a business turnover of Rs 100 crore in next three years."
He went on, "Currently we are offering under masala range is the pre-mix. When we talk of pre-mix, it may be Dosa, Idly among others. In fact pre-mix category is a world of huge opportunity. We just need to sustain the pace."
The DP Ready mix are available on DP Retail's e-commerce platform and its flagship stores 'DP Retail.' Now, anybody can be a master chef with the help of our pre-mixes. We provide wide options of easy to cook, time-saving, yummiest and on top of that healthier options for breakfast, tea time snacks and midnight hunger prangs, he said.
"We have the most unique and innovative taste enhancer that beats all other spices available in the market. Specialized in condiments and cooking pastes, the new range of products signifies yet another long-needed innovation in food processing," Dr Choudhury added.
With the growing affluence of the working population and the increasing millennial consumers are key factors driving the India ready-to-mix food market. Moreover, increase in the population of working women due to higher standards of education and rising urbanisation has led to changing lifestyles and less time to cook food at home. With its dedicated passion to bring home new and trending flavours in exciting ways Darwin Platform Group now offers DP Ready Mix, a new-age ready to cook food range.
Understanding India's taste buds Darwin Platform Group of Companies has now offered an amazing and innovative product range of ready to cook meals for the Indian Kitchens in many popular food categories like Idli, Upma, Dosa, Thalipeeth, Cheela, Khaman dokla, Poha, Sheera and many more.
The mixes are manufactured using the best quality of raw materials are prepared in perfect proportions to deliver authentic local taste. All the mixes are made in small batches and packs to retain the aroma, flavour, durability and taste through the life of the product.
The Ready mix ranges are available on DP Retail's e-commerce platform www.darwinpil.in and its flagship stores 'DP Retail'. Darwin Retail has recently launched its premium quality blended and pure spices under the brand name 'DP Retail Masala'. The products are available pure spices like Chilli, Corriander, Turmeric, Cumin Powders to different blended variants like Garam Masala, Paneer Tikka Masala, Panipuri Masala, Sambar Masala, Dabeli Masala, Molgapodi Masala, Garlic Onion Masala, Chat Masala, Chhole Masala and many more.
